And I find it funny because on one hand, I do understand The LEGO Group's point of protecting the 'brand', but on the other hand, you can't fight the consumer... The consumer will keep making xeroxes. They will drink their cokes. And we'll hand The LEGO Group a box of kleanx after trying to fight this battle.
But I'm more worried about the last statement... "By doing so, you will be helping to protect & preserve a brand of which we are very proud, and that stands for quality the world over." A product, on it's own, will stand on it's own merits, not on a brand-name; the brand-name helps to identify it in a sea of similar looking products... the brand-name is a double-edge sword. If the quality is there, the brand becomes a symbol for quality. If the quality fails, it becomes a generic symbol... it's not the consumer that needs to protect the brand, but manufacturers...
BoingBoing hasn't been the only one to comment on this... When I get a few minutes, I'll add another link to other blogs that have made comments about the word 'legos'.