LEGO Racers promotion with General Mills cereals

Talking with my wife tonight, she said that she caught a commercial about LEGO Racers being in General Mills cereals.  Also saw a post over on BZP forums about it.  If anyone has any photographic evidence of this promotion, please post it on Flickr for us all to see.  :)

LEGO Club Magazine Subscription

Just received an e-mail from a business partner about a FREE 2 Year Subscription to Lego Club Magazine. Which is a little surprising, considering out-side of co-workers, I don't let too many people know that I build creations out of LEGO. :)  Anyway, if you haven't signed up, do it.  Even though you hear about new sets on the internet months before they're "officially" revealed through LEGO's news channels, there's coupons, information about cross-promotions (ie. Kellog LEGO fruit snacks), and neat stories inside.  In this issue, it seams LEGO is spinning off another magazine called LEGO Club Jr for the 6 and younger crowd.

My only complaint about the magazine (and I know it's geared towards kids, so enough complaining that the magazine is too dumbed down), it really needs to focus a little more on the company & events at LEGO retail stores (ie. where will the LEGO master builders be next 2 months? the Obama's inauguration display in Legoland CA?) and at the LEGO community at large (Brickfest PDX anyone?)

LEGO/MLS Soccer Truck

Here's a pict from one of my trips to the LEGO/MLS Soccer Experience truck. It was raining my first trip & sunny the second time. Not all my pictures came out -- the lighting inside the truck wasn't very good for picture taking.

LEGO decked out this truck that you could walk through with displays of their current LEGO line. This was the truck... it went from town to town to different TRUs. Outside, you were suppose to play some of the soccer sets on tables (not shown here because of the rain), and inside was a LEGO statue of Brian McBride (of Columbus Crew fame). Anyway, there were different compartments of LEGO themes -- castle, town with an explosion of soccerballs from the soccer ball plant, racers, Star Wars, and duplo -- no 9V train. And at the end of the tour, they handed out promotional MLS soccer Duplo bricks.

From what I understand, the truck went to a Columbus Crew game -- before the game, they handed out the European soccer minifig in a small poly bag & coupons to buy LEGO sports sets.